You’re Not Unproductive. You’re Measuring the Wrong Work


Leadership is   Mental

62% of execs open this newsletter every week. Why? Because it’s blunt, useful, and occasionally rude about meetings.

One sentence summary:

The tension between productivity and innovation is not a personal failing, it’s a leadership design problem, and most calendars are making it worse.

 

Dear Reader

Why Being Productive Might Be Blocking Your Best Ideas

There is a strange performance expected of senior leaders these days.

You’re meant to be productive and innovative.

Preferably before lunch.

Clear the inbox. Deliver the plan. Hit the numbers. And while you’re at it, could you also produce the next big idea that changes the direction of the business?

No pressure.

The odd thing is that most leaders quietly know something isn’t quite working.

You end a day having made decisions, thought through risks, anticipated problems, connected dots across the organisation… and yet there’s this faint, annoying feeling that you didn’t actually get anything done.

No tasks ticked off.
No visible deliverables.
No satisfying little “complete” green box on the project board.

Just… thinking.

Which, if you’re leading anything complex, is actually the work. (FYI)

But thinking doesn’t look productive. And that’s where the tension begins.

The quiet guilt of senior leadership

Early in your career, work is delectably tangible.

→ You write the report.

→ You send the email.

→ You finish the project.

→ You deliver the thing.

There it is. Evidence. Output. A dopamine gold star.

But as you move up, the nature of the work changes.

→ You decide.

→ You influence.

→ You anticipate.

→ You connect patterns others haven’t seen yet.

The output is less visible.

Sometimes the most valuable thing you do all week is prevent a mistake that never becomes visible to anyone else. (Try adding that to your performance review at the end of the year...)

And it's all very satisfying for the organisation… and deeply unsatisfying for the part of your brain that wants proof you’ve been useful.

So leaders start judging themselves.

They look at a day spent thinking through a complex strategic decision and somehow conclude they’ve been “unproductive”.

Meanwhile the organisation quietly depends on that thinking more than anything else.

Why productivity and innovation feel like enemies

There’s another layer to this.

The mental state required for operational productivity is not the same as the one required for innovation.

Productivity thrives on speed, clarity, completion and momentum. It rewards decisiveness and execution.

Innovation requires something very different.

It needs space. Ambiguity. Wandering thoughts. Half-formed ideas. Time where nothing obvious is happening.

Which looks suspiciously like procrastination if you’re measuring yourself by productivity standards.

You can’t rush deep thinking the same way you rush email.

You can’t schedule breakthroughs between back-to-back meetings.

And yet most leadership calendars are built exactly like that.

Which explains why the biggest ideas rarely arrive while you’re sitting at your desk.

They show up in the shower. On a walk. While driving. On holiday.

Annoyingly inconvenient places for people who pride themselves on efficiency.

The expensive misunderstanding

I mean, had you formally identified this tension between productivity and innovation before reading this? Probably not. Most leaders are busy trying to survive the week, not conducting anthropological studies on their own calendar.

So when leaders don’t understand this tension, something predictable happens.

They optimise their week for visible productivity.

More meetings. Faster responses. More operational involvement.

Which feels responsible.

It also slowly squeezes out the conditions required for innovation.

And then organisations wonder why the big ideas aren’t appearing.

It’s not a creativity problem.

It’s a structural one.

Your calendar quietly teaches your brain what kind of thinking is allowed.

You're invited to the webinar

This is exactly the tension I’ll be exploring in an upcoming webinar:

“6 Habits That Help Leaders Stay Productive While Fostering Innovation”
Hosted by ideasUK

ideasUK is an international network and community focused on helping organisations turn ideas into actual innovation.

Details:

Click the buttons below to add the details to your calendar:

Because the solution is not to abandon productivity.

Nor is it to sit around waiting for inspiration to descend from the strategy heavens.

It’s learning how to deliberately design your leadership week so both kinds of thinking can exist.

In the webinar we’ll explore a few uncomfortable truths that shape most leaders’ calendars more than they realise:

  • The guilt that appears when you think instead of execute
  • The subtle way your week is structured that makes innovation almost impossible
  • Why your best ideas rarely arrive at your desk
  • The trap that keeps strong leaders stuck in incremental gains
  • And the slightly awkward truth about what actually creates value at senior level

This is not about productivity hacks.

It’s about understanding the nature of senior leadership work so you stop measuring yourself by the wrong scoreboard.

A little bonus if you join live

If you attend the webinar live on March 10 at 10am (UK), I’ll also be sharing a 7-day leadership scorecard.

A simple way to see whether your week is actually supporting both productivity and innovation… or quietly eliminating one of them.

Because most leaders don’t need more hours.

They need a different relationship with how their time creates value.

If this tension feels familiar, you’re very welcome to join.

You might discover that some of the days you’ve been judging as “unproductive” were actually the ones doing the most important work.

And that’s a useful realisation for any leader.

See you there.

Your executive coach,

Terez

Click the buttons below to add the webinar details to your calendar:

P.S. Your best ideas, decisions and thinking are unlikely to appear between back-to-back Teams calls and a sandwich eaten over your keyboard. Annoying, I know.

P.P.S. If live attendance feels wildly optimistic, click here for the replay and the 7-day scorecard and I'll send it to you. Your calendar may be chaotic, but at least this bit can be organised.

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All rights reserved | 10X Coach LTD t/as Terez Rijkenberg Executive Coach | Company: 15074850

Wokingham, RG401WA, UK
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